Without any doubt, visual content creation is an important strategy in social media marketing.
And fortunately, there are several methods one can use to create interesting visual contents that are likely to go viral.
Thus, impacting social media campaigns and content marketing by way of increasing web clicks, traffic, and conversion.
In fact, the use of videos, photos, or infographics to grab user attention is much faster and effective than text.
A perfect example here is LinkedIn. A post with images on LinkedIn will have a 98% engagement rate on average compared to a post with none.
And Tweets with visual content are more likely to be engaged before a non-visual tweet. The same goes for Facebook and other social media platforms.
Below are seven tips to help you create awesome visual content that engages your audience and boosts your brand awareness.
How to Create Visual Contents for Social Media
Below are the practical 7 tips to create visual content for social media marketing.
1. Keep Your Target Audience in Mind
The purpose of creating or sharing visual content online is to generate more leads, engagement, and increase brand awareness.
While all these cannot be done or achieved in a vacuum, there’s a need to keep the target audience at bay.
And this can be best done by firstly identifying who the target audience are, where to find them, what they do, what they want, and how you can solve their problem.
Once you can identify them and knows what they want, you can go ahead and create your content using any visual format of your choice.
But before them, keep your audience in mind and ask yourself if they would like the visual you are about to create.
Think if they will be willing to share it with their friends and if the visual content can initiate debate and perhaps, generate positive comments.
Doing this will not only increase your brand’s social media engagement but will also give you special and adequate insight into what your audience wants.
2. Use Smart Structuring
The use of smart structuring is another tip to create efficient visual content that’s capable of generating more leads/clicks on social media.
Apparently, internet users read real quick, and nothing could turn them off or make them skip a page than a full “wall of text”.
Hence, intelligently format the content in your visual by using headers, numbered lists, and bullet points to easily pinpoint key information.
Doing this will help your visual pass the intended information and as such, fulfilling the purpose which it’s meant to serve.
On this note, the more you’re able to present your ideas in an impactful, convenient format, the more you’ll realize that followers are ready to share and promote the content.
3. Exploit Trendy Topics
Staying up-to-date with trendy and juicy topics is key and obligatory for all social media marketers.
Most especially, those that will be creating a picture or video content for their target audience consumption.
And for them to get the most probable result in their endeavor, they must be current by following the latest news and happenings in their respective industry.
So once enough information about the industry and her target audience has been gathered, it could be used to design shareable content on social media — when appropriate.
You must, however, note at this juncture that there is more to creating and sharing visual content on social media platforms.
As the need for such content to serve the purposes for which it is created is more important and overwhelming than anything.
4. Learn the visual creation basics
For you to create visual content for social media that will be effective and efficient, you must understand what makes an ideal visual.
While there’s no hard and fast rule in doing this, having a single and clear subject or focal point will help you come up with a better promotional image.
In addition, there’s a need for you to learn and understand the use of natural light, contrast, complementary colors, filters, etc. in visual content creation.
Learning and understanding the visual creation basics is the first tip to creating shareable and effective videos and images on social media.
More so, the quality of visual content you share on your page will definitely build, grow, and enhance your brand reputation online.
Lastly, the better and appealing the content is, the more people will share it and tell people about what you are busy promoting.
5. Use Specific Visual Content Hashtags
Be informed that hashtags are important part of social media content curating tactics.
They are like bookends on every social media outlet as they keep everything in order so that any content created using such a trending tag can be discovered with ease.
In that case, using hashtags while creating visual content will make it to be easily discovered and it’ll also act as a guide as to what the visual is about.
With hashtags, your visual content will be exposed beyond your target audience, most especially, when used alongside graphics.
It will enable relevance, add more flavor, and impact the campaigner’s social media content.
6. Be Conscious of Text
Regardless of whether you are planning to create a quote image or visual content, the use of text overlays and stylized typography should be prioritized more than the word count.
Text in infographics or visuals should always be legible, straightforward, and concise. It just adds value to the message you are trying to pass.
Your ability to minimize your words into mesmerizing images will give you an edge ahead of your competitors in social media marketing.
7. Size your images to spec
One of the unforgiving crimes a marketer can ever commit when creating visual content for social media is using inappropriate size.
Images with inappropriate low resolutions or aspect ratios can be cropped, stretched, and crushed out of proportion.
As easier as this may therefore sound, it will poorly reflect on your brand.
Every social page has its specs, you should, however, endeavor to tailor your visual accordingly.
Visuals leave behind something more of an imprint as 65% of social media users are likely to remember the message you passed if an image or video content is included.
Therefore, to realize your set goals as an online marketer, the above are the most practicable tips to create visual content for social media.